Due to my Japanese ancestry, my passion for music and my organizing skills, several artists have been calling me “Marie Kondo of Production”.
My name is Tami Toledo Matuoka (Tami TM). I was born in a family of music and poetry, and I came in contact with the arts already early in my life. I remember helping my parents organize and produce cultural events, concerts, and readings (poems) since I could speak. My passion for arts (especially music) and my organizational skills were already there at a very early age.
I’m a graduate of the acclaimed University of São Paulo in Communication Management, and I have been working since 2006 professionally in the world of international music collaborations. I started my professional career as a producer at “Plataforma Brasil Holanda” (Platform Brazil-Netherlands), an organization that promotes and produces Dutch artists in Brazil. At that time, I had the opportunity to produce concerts throughout Brazil for Han Bennink, Benjamin Herman, Ernst Rijseger, Corrie van Binsbergen, Josee Koning, Martin Fondse, Mike del Ferro, Jan Akkerman, a.o.
After working for years at that organization, I decided to reallocate from São Paulo to Amsterdam, The Netherlands. I founded my own booking agency and production company Tami TM in Amsterdam, where I have been living for the past 10 years.
Currently, I am working as a producer, tour manager, PR manager, and/or mentor for a wide range of emerging and renowned musicians, such as Martin Fondse, Margriet Sjoerdsma/Odelion Orchestra, Peter Beets & New Jazz Orchestra, Fuensanta & Ensamble Grande, Amsterdam Art Orchestra, a.o.
I am also the booking agent, tour manager, and producer of international projects of Brazilian pop star Lenine (winner of 6 Latin Grammy) – with whom I won the acclaimed “28 Prêmio da Música Brasileira” in 2017 with the project “The Bridge”.
As the hospitality manager of ‘Better Get Hit Festival 2019’, I was responsible for coordinating the hospitality team and everything concerning transportation, catering, dressing room, merchandising, and schedule for all the artists and crew.
During the past 17 years as a professional producer and tour manager, I have produced several tours and hundreds of (small, medium, and big) concerts in more than 15 countries, including shows at SummerStage – Central Park New York and Rock in Rio (audience 100.000 pax). As a representative of artists, I’ve been to several music business fairs such as Babel Med – Marseille, France; Womex – Santiago de Compostela, Spain; Jazz Ahead – Bremen, Germany; Beirut&Beyond – Beirut, Lebanon; Fira Mediterranea – Manresa, Spain; European Jazz Conference – Lisbon, Portugal, a.o.
In March 2023, I joined the Bimhuis team as a Project Manager for Better Live. Better Live is a collaborative project funded by Creative Europe and initiated by European organizers in the jazz and improvised music scene, with a mission to promote a fair, green, and inclusive transformation within the live music sector while facilitating the international circulation of artists.
Throughout the past few years, I have mentored several conservatory students, recent graduates, young, and professional musicians. My mentoring work has extended beyond my private mentorship, as I have also collaborated as a mentor and expert with organizations such as Cultuur + Ondernemen, Amarte Fonds, and Keep an Eye Foundation. With my special masterclass “Navigating the Contemporary Music Industry”, I have been travelling collaborating with institutions and conferences around Europe such as International Jazz Platform Poland, International Jazz Platform Norway, FiraB Palma de Mallorca Spain, CityProms, a.o.
In 2024, I joined the mentoring team of hothouse, a career development project from the Manchester Jazz Festival.
In addition to my mentorship roles, I work as a Professional Integration Coach for the Jazz Department at the Royal Conservatoire The Hague, and I am a lecturer at Hogeschool voor de Kunsten Utrecht (HKU) and a guest teacher at the Conservatorium van Amsterdam (CvA).
- Project Manager BIMHUIS (Better Live and Landscape)
- Docent music business Hogeschool voor de Kunsten Utrecht
- Professional integration coach Koninklijk Conservatorium Den Haag
- Guest teacher practical skills Conservatorium van Amsterdam
- Mentor for musicians Amarte Fonds, Keep an Eye Foundation, Tami TM
- Mentor at hothouse career development project of Manchester Jazz Festival
- Tour manager and Producer Fuensanta Ensamble Grande, Amsterdam Art Orchestra, Peter Beets New Jazz Orchestra, Martin Fondse, Margriet Sjoerdsma, Odelion Orchestra
- Speaker at conferences and festivals (music business, music & sustainability)
- Trainer/Ambassador Better Live – music and sustainability
“Tami is an excellent professional in the area of cultural production and communication. She collaborated with our music group several times around the world. Besides being a competent manager, Tami is committed, highly organized, responsible, affectionate, and always up to date with the ongoing changes in her field.”Lenine (Brazilian singer pop star – winner of 6 Latin Grammy)
“Tami is a communicative and professional producer with a strong personality and a courteous demeanor not so common in the contemporary music scene. She stands out as an independent working, proactive organizer, and producer, but at the same time is highly sensitive to her role in a team or group. Up to date with new technologies and innovations in the field of tour management and musical production Tami conducts productions in the most efficient way. She is flawless in her organizing and saves time and money on big events and tours.”Martin Fondse (Dutch pianist – Componist des Vaderlands, winner Buma Boy Edgar Prijs 2017)
I recommend highly working with Tami! She is a great team member to have on board. Tami is a skilled organiser, clear communicator and a wonderful personality. An excellent combination.It is such a relief to outsource management and production and have all the confidence it will be carried out well. Thanks Tami!Margriet Sjoerdsma (singer, composer and bandleader – winner Edison Audience Award 2021, Nederlandse Oeuvreprijs Kleinkunst en Cabaret 2018)
“Tami is a great sparring partner. She listens to my plans and ambitions and comes up with amazing suggestions and relevant ideas. Tami played a key role in the successful ‘The Preacher Men’ Edison campaign. If you want to bring your work to the next level, you need to team up with her. “Efraïm Trujillo (Dutch saxophonist – winner Edison Audience Award 2019)
“Miss Matuoka has excellent communication skills, she is pleasant to deal with, to the point, and clear about the business side of agreements. In her work, she shows a passionate involvement and is always evaluating her own work. She has been working in the Jazz and World music scene in The Netherlands, Europe, and Brazil for over a decade. From this experience, she has built up a vast network of bookers, programmers, bands, musicians, festival organizations, and agents in the music business.”Irma Kort (CityProms Artistic Leader)