Due to my Japanese ancestry, my passion for music and my organizing skills, several artists have been calling me “Marie Kondo of Production”. 

My name is Tami Toledo Matuoka (Tami TM). I was born in a family of music and poetry, I came in contact with the arts already early in my life. I remember helping my parents to organize and produce cultural events, concerts and readings (poems) since I was able to speak. My passion for arts (especially music) and my organizational skills were already there at a very early age.

I’m a graduate of the acclaimed University of São Paulo in Communication Management and I have been working since 2006 professionally in the world of international music collaborations. I started my professional career as a producer at “Plataforma Brasil Holanda” (Platform Brazil-Netherlands), an organization that promotes and produces Dutch artists in Brazil. At that time, I had the opportunity to produce concerts throughout Brazil for Han Bennink, Benjamin Herman, Ernst Rijseger, Corrie van Binsbergen, Josee Koning, Martin Fondse, Mike del Ferro, Jan Akkerman, a.o.

After working for years at that organization, I decided to reallocate from São Paulo to Amsterdam, The Netherlands. I founded my own booking agency and production company Tami TM in Amsterdam where I have been living for the past 7 years.

Currently, I am working as a producer, tour manager, PR manager and/or mentor for a wide range of emerging and renowned musicians, such as Jasper Blom (winner Buma Boy Edgar Prijs 2019), Martin Fondse (winner Buma Boy Edgar Prijs 2017), Efraïm Trujillo/The Preacher Men (winner Edison Publieksprijs 2019), Margriet Sjoerdsma/Odelion Orchestra (winner Nederlandse Oeuvreprijs Kleinkunst en Cabaret 2018), Kika Sprangers (Young VIP 2018/young artist in residence of NJO Muziekzomer Gelderland 2020), Guy Salamon (winner of Keep an Eye ‘The Records’ 2019), Sanne Rambags (Young VIP 2019), Sun-Mi Hong (winner of the Dutch Jazz Competition 2018, 2nd Prize of the Getxo International Jazz Competition 2017, Young VIP 2019), Anna Serierse (winner of Keep an Eye ‘The Records’ 2020), New Rotterdam Jazz Orchestra, Joris Teepe, a.o.

I am also the booking agent, tour manager, and producer of international projects of Brazilian pop star Lenine (winner of 6 Latin Grammy’s) – with whom I won the acclaimed “28 Prêmio da Música Brasileira” in 2017 with the project “The Bridge”. 

As the hospitality manager of ‘Better Get Hit Festival 2019’, I was responsible for coordinating the hospitality team and everything concerning transportation, catering, dressing room, merchandising and schedule for all the artists and crew.

During the past 14 years as a professional producer and tour manager, I have produced several tours and hundreds of (small, medium and big) concerts in more than 15 countries, including concerts at SummerStage – Central Park New York and Rock in Rio (audience 100.000 pax). As a representative of artists, I’ve been to several music business fairs such as Babel Med – Marseille, France; Womex – Santiago de Compostela, Spain; Jazz Ahead – Bremen, Germany; Beirut&Beyond – Beirut, Lebanon; Fira Mediterranea – Manresa, Spain; European Jazz Conference – Lisbon, Portugal, a.o.

In January 2020, besides working as a private mentor and as Cultuur + Ondernemen mentor, I’ve joined Amarte Fonds as an expert/mentor. Amarte Fonds, next to providing financial support to cultural projects, offers the granted applicants mentoring sessions with an expert/mentor that can help them to improve in a certain area such as music business, PR, ao. The foundation aims to stimulate young and/or innovative talent in art and culture by providing financial resources and, where possible, offering guidance, knowledge, and experience.

  • Production
  • Tour Management
  • Photography
  • PR
  • Social Media Content & Strategies
  • Mentoring

“Tami is an excellent professional in the area of cultural production and communication. She collaborated with our music group several times around the world. Besides being a competent manager, Tami is committed, highly organized, responsible, affectionate, and always up to date with the ongoing changes in her field.”

Lenine (Brazilian pop star – winner of 6 Latin Grammy)

“Tami is a great sparring partner. She listens to my plans and ambitions and comes up with amazing suggestions and relevant ideas. Tami played a key role in the successful ‘The Preacher Men’ Edison campaign. If you want to bring your work to the next level, you need to team up with her. “

Efraïm Trujillo (Dutch saxophonist – winner Edison Audience Award 2019)

“Tami is a communicative and professional producer with a strong personality and a courteous demeanor not so common in the contemporary music scene. She stands out as an independent working, proactive organizer, and producer, but at the same time is highly sensitive to her role in a team or group. Up to date with new technologies and innovations in the field of tour management and musical production Tami conducts productions in the most efficient way. She is flawless in her organizing and saves time and money on big events and tours.”

Martin Fondse (Dutch pianist – winner Buma Boy Edgar Prijs 2017)

“Miss Matuoka has excellent communication skills, she is pleasant to deal with, to the point, and clear about the business side of agreements. In her work, she shows a passionate involvement and is always evaluating her own work. She has been working in the Jazz and World music scene in The Netherlands, Europe, and Brazil for over a decade. From this experience, she has built up a vast network of bookers, programmers, bands, musicians, festival organizations, and agents in the music business.”

Irma Kort (oboe player)

Gallery – Work